Client Deliverable · Site Rebuild Brief
Synergy IT Site Rebuild Brief
A scope-of-work brief defining what must be preserved, what should change, and the launch criteria for rebuilding the Synergy IT website.
Prepared for
Synergy IT web developer
Prepared by
Rhys Ford, RSF Media
Date
August 2026
Section 01
Purpose
Synergy IT is rebuilding its WordPress website. This brief sets out what the developer must preserve, what should change and what the SEO constraints are. The goal is a faster, cleaner site that does not lose the search rankings and lead generation the current site produces.
Section 02
Current state
CMS
WordPress 7.0.4
Managed WordPress hosting (provider TBC). Admin access is role-hardened.
Page builder
Divi + Divi Supreme
Elegant Themes Divi with the Divi Supreme add-on and a custom child theme.
SEO
Rank Math (free)
Hand-written SEO titles and meta descriptions on every published page.
Caching
WP Rocket
Multi 100 licence, expires November 2026.
Forms
Formidable Pro + WPForms Lite
Both installed — recommend consolidating to Formidable only.
Content volume
27 pages · 5 posts
9 service pages, 8 industry pages, industries and services hubs, homepage, about, contact, partners, blog, privacy, terms.
Analytics
GA4 via GTM
Container GTM-M69VFSHL, events already configured.
Schema
JSON-LD sitewide
Organization, WebSite, per-page Service/AboutPage/ContactPage, FAQPage on industry pages, BreadcrumbList.
Section 03
What is working and must be preserved
Rankings and traffic
The site generates leads. The law firms industry page in particular drives a significant share of enquiries (confirmed by Tom Rose, July 2026). Dropping these pages or changing URLs without proper redirects will directly cost revenue.
URL structure
Every published URL must keep its exact current path or have a 301 from the old path to the new one. No exceptions. Current structure: /services/[slug]/, /industries/[slug]/, /blog/[slug]/, plus /about-us/, /contact-us/, /partners-and-accreditations/, /privacy-policy/.
Titles and meta descriptions
All current Rank Math SEO titles and meta descriptions must be migrated. These have been individually written and optimised — do not auto-generate them from page titles.
Schema markup
Hand-coded JSON-LD exists on every page and must be migrated or rebuilt to the same structure: Organization (phone 1300 796 796, Unit 27, 3 Box Road, Caringbah NSW 2229, social profiles), FAQPage on all 8 industry pages (6 unique FAQs each), BreadcrumbList on industry and service child pages, Service schema on the /industries/ hub.
Internal linking
Body copy contains strategic internal links, not just nav and footer. These must survive the content migration. The internal linking structure was audited and rebuilt in June 2026.
Content
All body copy on service and industry pages is original, sector-specific content written from scratch. Migrate word-for-word. Do not rewrite, summarise or template it.
Forms and conversions
Every service and industry page has CTAs linking to /contact-us/. The Formidable Forms contact form must remain functional; submissions currently go via WP Mail SMTP.
Google integrations
GA4 property connected via GTM, Google Search Console URL-prefix property (https://synergyit.com.au/), and the linked Google Business Profile all remain connected through the rebuild.
Section 04
What should change
Bricks Builder
Fastest, cleanest output. Best choice for a developer already comfortable with it.
Kadence Blocks
Gutenberg-native with a good balance of speed and ease of use.
GeneratePress + GenerateBlocks
Lightweight alternative if the leanest possible footprint is preferred.
Page builder
Replace Divi with a lighter builder. Divi's render-blocking CSS and JS are the primary cause of the site's slow load times. Any of the three options above will produce a meaningfully faster site.
Theme
The current Divi theme should be replaced entirely. The child theme contains custom code from Marameo Design including a hardcoded support ticket widget — now hidden via CSS, but the HTML is still in the child theme's PHP. This should be removed entirely in the rebuild.
Performance targets
LCP under 2.5s
Currently 2.0s (WP Rocket Insights)
CLS 0
Currently 0.000
TBT under 200ms
Currently 0ms
TTFB under 800ms
Currently 1.8s — needs improvement
Plugin cleanup — 20 active plugins
- Marameo Design Custom / Personalized Dashboard (deactivated, no longer needed)
- WPForms Lite (duplicate of Formidable)
- Activity Guard (appears unused)
- Rank Math SEO
- WP Rocket
- Formidable Forms Pro
- WP Mail SMTP
- Trustindex.io
- AIO Login
- ACF
- Divi Supreme (remove if leaving Divi)
- ShortPixel
- Duplicate Page (may not be needed on the new builder)
Site structure improvements
Privacy policy
Currently the unedited WordPress default. Needs a proper Australian privacy policy referencing the Privacy Act 1988, the APPs and the NDB scheme.
Terms and conditions
Currently 404. Needs creating.
Contact page
Needs an email address, business hours, a response-time commitment and a map embed.
About page
Needs team members named (Tom Rose and Con Nitsolas at minimum), founding year and the Smart Solutions acquisition (January 2026).
Blog
Needs publish dates, author attribution and Article schema.
Section 05
301 redirect requirements
If any URL changes, the developer must implement 301 redirects from every old URL to its new equivalent. This is non-negotiable. A spreadsheet mapping old → new URLs should be prepared before launch and reviewed by the SEO team.
Legacy URLs that already need redirects (currently broken or duplicated):
/services/cyber-security/→/services/cyber-security-services-for-small-medium-business//services/it-support→/services/local-it-support//services/microsoft-365/→/services/microsoft-365-managed-service//terms-conditions/→New terms page URL/cybersecurity-for-small-businesses/→/services/cyber-security-services-for-small-medium-business/Section 06
Launch checklist
Before the rebuilt site goes live, all twelve items must be signed off.
All 301 redirects tested and confirmed working.
All Rank Math SEO titles and meta descriptions migrated.
All JSON-LD schema validated (Google Rich Results Test).
All internal links verified — no broken links.
GA4 and GTM firing correctly on all pages.
All forms submitting and delivering email.
XML sitemap submitted to Google Search Console.
WP Rocket or equivalent caching configured.
robots.txt reviewed — no accidental noindex or disallow.
Phone number consistency check (1300 796 796 everywhere).
Mobile rendering verified on all page types.
Page speed tested on service pages, industry pages and homepage.
Contact
For questions about SEO requirements, content migration or redirect mapping:
Rhys Ford